William Hopson

There’s a certain kind of honesty that comes from using gear you didn’t overthink. No research rabbit holes. No comparison videos. No spreadsheets. Just something you saw, clicked on, and a few days later it showed up at your door. Most of us would never admit that those pieces of gear exist in our setup. They’re the “just for fun” purchases. The “I’ll try it and see” moments. The things that weren’t part of the plan. And yet… this week, that’s exactly where the music came from. The Myth of...

There’s a strange paradox in modern music production. We have more tools than ever before—more sounds, more plugins, more tracks, more shortcuts. And yet, for all that abundance, it’s becoming harder to make something that actually feels intentional. This week’s experiment—building a cinematic track with only three tracks—didn’t start as a philosophical exercise. It started as a practical one. A constraint. A challenge. Something to film. But somewhere in the middle of it, it became something...

If you spend any amount of time on social media right now, it’s hard to avoid the debate about AI in music and film . Scroll through YouTube, TikTok, or Instagram and you’ll quickly see two very loud camps forming. One side insists AI is replacing artists and destroying creative industries. The other side insists AI is the greatest creative revolution since the electric guitar. Personally, I don’t fully live in either camp. I’m not entirely for it, and I’m not entirely against it. What I am...